REBEL AGAINST BAD DEALS

Battle-tested truth about what really works in acquisitions, turnarounds, and exits. From spotting hidden value to avoiding costly mistakes, we share the unfiltered insights from $26M in deals and a brutal $9M turnaround.

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Trapped by your own success?

turn your next move into your best move.

ACQUIRE

Go from analysis paralysis to confident deal-maker. One-on-one strategic coaching to find, value, and close your perfect business acquisition.

Learn more

turnaround

Turn crisis into conquest. Through battle-tested strategies and decisive action, we'll transform your operations, strengthen your margins, and position you for sustainable growth.

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EXIT

Don't settle for a standard exit. Strategic coaching to maximize your valuation, negotiate like a pro, and exit on your terms - while building your post-exit legacy.

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Your success is my priority

500+

Entrepreneurs Guided

$26M

In Business Exit strategies

10

brands revolutionized

3

Companies Transformed

kinza azmat

chief rebel

  • A Rebel's Manifesto

    Not long ago, I was another high achiever trapped in the corporate labyrinth—an engineer with an MBA, chasing someone else's definition of success. While my resume sparkled with Fortune 500 names like Apple and Southwest Airlines, something inside me knew there had to be more than optimizing other people's dreams.

  • About Me

    As Founder of Chief Rebel, I bring my background in engineering and operations to the complex world of business transformation. I specialize in guiding small business owners and startup founders through their toughest challenges, delivering results that drive growth while maintaining cash flow.

  • Community Engagement

    Through Chief Rebel, I've built more than a consulting practice – I've created a community of transformation-minded leaders. My approach to consulting extends beyond traditional business metrics. While I help companies optimize operations and drive growth, I'm equally passionate about using these skills to strengthen our community.

Building The Rebel Empire Through Raw Conversations.

talking shop with other builders

featured speaking in our communities

Our legacy is measured in lives changed, not just assets acquired.

Take The First Step

We are Chief Rebels, and this is

our revolution.


“I highly recommend Kinza for anyone diving into the SMB acquisition space. Her guidance is invaluable for entrepreneurs seeking clear, actionable advice in the complicated world of SMB acquisitions.”

Tim E, Business Owner


"THANK YOU for all of your help on my business buying journey. Excited to finally be in the seat and feeling appreciative of all of the folks who helped me get there. Your advice throughout the diligence process was invaluable and I'm feeling prepared for the next chapter."

David L, Business Owner


“I reached out to Kinza as I'm exploring starting a search fund. Kinza was very helpful and provided my many resources to get started. She was very empathetic in our discussion and highly recommend her for any kind of advisory or support role!”

Mohil G

"Kinza is the real deal! She listens to you, gets your goals, and prioritizes impactful actions. She pointed out high probable risks and second order business considerations for our work. In addition, she provided tailored, data driven and contextual advice based on business environment. With her guidance, you'll walk away with a game plan."

Umang C

"I can't tell you how much I've appreciated your support throughout this journey. You were by far my favorite and most insightful advisor."

Alex M, Business Owner


"Working with Kinza on a few M&A deal analyses was an absolute pleasure. She's one of the smartest, most level-headed, and helpful people I've had the pleasure of meeting. Her expertise in this field is unrivaled, and she's always happy to lend a helping hand. If you're looking for a professional in this field, Kinza is definitely your best bet."

Nahom A

“I have the pleasure of having Kinza as a mentor for ETA and I couldn't recommend her enough. She makes you think deeper about the motivations behind your actions and I found her guidance to be invaluable."

Shin N, Business Owner

"Kinza is thoughtful and well versed in the intricacies of small business acquisition and ownership. She was able to provide helpful and meaningful advice on real estate brokerage businesses in particular and quickly honed in on big picture important issues."

Yishaya M

"Kinza has an astounding aptitude for acquisitions. She provided a step by step plan to help with the initial acquisition. Added to that she directed me to valuable resources to further help. I would highly recommend Kinza for any acquisitions matters."

Abigail S

"Kinza and I studied at the same MBA program together, and now following her journey to becoming the Owner & CEO of Perch has been inspiring. Kinza is incredibly smart and she is always willing to help those around her. Thank you for always going the extra mile and sharing your lessons learned!"

Mathew W

"A little surreal posting this as you feel it may never actually happen until it does...I closed today....Thanks so much, really appreciate the support and encouragement along the way!

Adam M, Business Owner

We are Chief Rebels, and this is our revolution.

Join 500+ clients who've learned how to buy, operate, and sell businesses.

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