READY TO EXIT?
LET'S GET YOU THERE.
KEEP YOUR LEGACY. MAXIMIZE YOUR EXIT.
Your exit should reflect your legacy. We'll help you maximize value, minimize taxes, and find the right buyer who'll build on what you've created.
Because the best exits aren't just about the price tag – they're about continuing your story.
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Real Results. Not Just Advice.
750+
Entrepreneurs Guided
$26M
In Business Exit strategies
10
brands revolutionized
3
Companies Transformed
kinza azmat
founder, chief rebel
Straight Talk
Ever feel like your business owns you instead of the other way around?
Revenue is up.
But your calendar never has space.
Your team needs you in every meeting.
Someone asks what your company’s worth and you don’t even know where to start.
I’ve been there.
I checked every box. MBA. Big company logos. Career path that looked great on LinkedIn.
But none of it prepped me for the day I bought a messy business and realized I was the system.
Figuring it out meant late nights, steep learning curves, and more than a few mistakes.
Here’s what actually matters:
Clean cash flow.
Simple, strong systems.
Leadership that doesn’t bottleneck everything.
That’s what gets you freedom.
That’s what buyers want when it’s time to exit.
Now I work with founders in the thick of it. Helping them step out of daily chaos, fix what’s broken, and build a business that’s sellable or just more fun to run.
Rebellion isn’t chaos. It’s taking real control so you can keep the business or walk on your terms.
If your business feels like a trap, it doesn’t have to stay that way.
About Me
Most founders build businesses.
Not enough build businesses they can actually sell.
I’ve seen it again and again: hard work goes in, but when it’s time to exit, the business just isn’t ready.
I help owners flip the script, with experience gained from the nation's leading business brokerage for transactions up to $10M and $25M, advising multiple mergers & acquisitions programs, speaking at universities, and leading startups.
At Chief Rebel, I focus on making companies valuable and sellable, not just busy.
Here’s what that looks like:
I’ve advised on $26M in deals.
Helped 750 entpreneurs acquire businesses.
Built systems that take messy, overworked businesses and make them marketable.
But numbers aside, my biggest lesson comes from the trenches.
I once bought a real estate platform with 150 agents and a model that was falling apart.
Instead of hoping for a turnaround, I gutted the operations, streamlined expenses, and rebuilt the brand from the inside out.
Conversion rates? Up 4x.
Expenses? Down 62%.
Ten scattered brands? Now a single, high-performing business.
No magic. Just clear systems, financial discipline, and hands-on leadership.
My background is engineering, with time at Apple and Southwest Airlines, but almost everything I know about building value came from fixing businesses in the real world.
Now I teach owners how to clean up operations, raise valuations, and run their exit like a pro before burnout or the market decides for them.
If you’re thinking about selling, next year or five years out, don’t wait until you’re tired.
Build something buyers actually want.
That’s what I help you do.
Community Engagement
Most business advisors talk about numbers and exits.
But that’s not the whole story.
At Chief Rebel, we work with founders who want more than profit.
We help owners build lasting value and plan great exits—but the same systems are used for something bigger.
We mentor rising leaders.
We back local entrepreneurs.
We find ways to give back to our communities.
If you’re building a company, the real impact isn’t just cash in the bank.
It’s what you stand for, who you bring with you, and the legacy you leave behind.
That’s what Chief Rebel is about.
You Built a Business.
But Now It Owns You.
Selling sounds good, until you realize...
1
Your ops are messy
2
Your team still needs you
3
Your books aren't clean
4
You don’t know what your business is actually worth
The clock is ticking.
Most businesses don’t sell.
The ones that do? They're built to.
Exit OPERATING SYSTEM:
become Sale-Ready
Smarter Exit Strategy for Serious Owners
Most founders wait too long to get exit-ready. We built Exit OS to fix that.
Exit OS
ExitOS helps business owners turn a messy, owner-dependent company into a clean, sellable asset...without burning out or leaving money on the table.
Exit Chaos
Get your cash clean, systems stabilized, and team aligned.
Exit Through Systems
Make yourself replaceable. Build ops that run without you.
Exit & Choose
Sell, delegate, or hold. You built it right. Now you have options.
How We Work With Founders
Whether you're just starting to think about selling or already feeling stuck,
here's how we help you get exit-ready:
Get Your $2,500 Exit Readiness Report — Free
Built for serious owners.
A personalized report showing where your business stands, what's killing your valuation, and how to fix it.
Created by a broker who’s advised on $26M in deals and worked at the top firm for $10M–$25M transactions.
Peer Group
Work the system with other serious founders.
Group calls, guided implementation, and direct support to help you stabilize your ops, increase value, and get the business out of your head.
Ideal if you want structure, accountability, and results.
Fractional Chief Exit Officer
Hands-on help to get the deal done.
We step in to help clean up financials, streamline operations, and prepare your business for a real buyer conversation.
Best for owners who want expert support without giving up control.
The No-RISK Guarantee
If you don’t get the results we promise, you get your money back.
Get Clear on your Business' valuation.
And What to Do Next.
We are Chief Rebels, and this is our revolution.
“I highly recommend Kinza for anyone diving into the SMB acquisition space. Her guidance is invaluable for entrepreneurs seeking clear, actionable advice in the complicated world of SMB acquisitions.”
Tim E, Business Owner
"THANK YOU for all of your help on my business buying journey. Excited to finally be in the seat and feeling appreciative of all of the folks who helped me get there. Your advice throughout the diligence process was invaluable and I'm feeling prepared for the next chapter."
David L, Business Owner
“I reached out to Kinza as I'm exploring starting a search fund. Kinza was very helpful and provided my many resources to get started. She was very empathetic in our discussion and highly recommend her for any kind of advisory or support role!”
Mohil G
"Kinza is the real deal! She listens to you, gets your goals, and prioritizes impactful actions. She pointed out high probable risks and second order business considerations for our work. In addition, she provided tailored, data driven and contextual advice based on business environment. With her guidance, you'll walk away with a game plan."
Umang C
"I can't tell you how much I've appreciated your support throughout this journey. You were by far my favorite and most insightful advisor."
Alex M, Business Owner
"Working with Kinza on a few M&A deal analyses was an absolute pleasure. She's one of the smartest, most level-headed, and helpful people I've had the pleasure of meeting. Her expertise in this field is unrivaled, and she's always happy to lend a helping hand. If you're looking for a professional in this field, Kinza is definitely your best bet."
Nahom A
“I have the pleasure of having Kinza as a mentor for ETA and I couldn't recommend her enough. She makes you think deeper about the motivations behind your actions and I found her guidance to be invaluable."
Shin N
"Kinza is thoughtful and well versed in the intricacies of small business acquisition and ownership. She was able to provide helpful and meaningful advice on real estate brokerage businesses in particular and quickly honed in on big picture important issues."
Yishaya M
"Kinza has an astounding aptitude for acquisitions. She provided a step by step plan to help with the initial acquisition. Added to that she directed me to valuable resources to further help. I would highly recommend Kinza for any acquisitions matters."
Abigail S
"Kinza and I studied at the same MBA program together, and now following her journey to becoming the Owner & CEO of Perch has been inspiring. Kinza is incredibly smart and she is always willing to help those around her. Thank you for always going the extra mile and sharing your lessons learned!"
Mathew W
"A little surreal posting this as you feel it may never actually happen until it does...I closed today....Thanks so much, really appreciate the support and encouragement along the way!
Adam M, Business Owner